Design System
Comprehensive Design System
I created a scalable design system to unify a fragmented platform UI, streamline the design process, and enable faster prototyping. As a solo designer, I built and documented the system from the ground up—reducing page creation time by over 50% and making responsive design nearly instant.
Workflow Optimisation
NovaDX Diagnostics Integration
I led the redesign of a complex internal workflow to integrate a third-party service, using a phased approach to improve user experience and operational efficiency. Through cross-functional workshops and a full UX process, we delivered a scalable solution aligned with both user needs and technical feasibility.
Product Discovery & Design
Wonder: From Idea to Prototype
As part of my UX Design Nanodegree, I led a full-cycle product discovery and design process to create a travel app concept tailored to modern travellers seeking cultural immersion and local recommendations. I conducted both primary and secondary research, followed design thinking methodologies, and delivered a high-fidelity prototype validated through usability testing and iterative refinement.
Product Research & Design
Enhancing Virtual Care
As part of a 10-week Research & Development project, I contributed to expanding a digital healthcare platform to better support patients with long-term conditions through improved online access and monitoring. My role spanned UX workshops, user research, pathway analysis, and collaborative design ideation, resulting in a strategic feature roadmap and early prototypes validated by healthcare stakeholders.
UX Audit & Product Optimisation
Bubble- Conversion Rate Optimization
I conducted a 1-week UX audit for a local rental business, identifying usability issues and recommending actionable improvements to boost online conversion. Through heuristic evaluation, competitor research, and wireframing, I delivered a streamlined navigation, enhanced CTAs, and a cleaner site layout to guide users more effectively toward booking.